Commercial useof what you make

01The short answer

Images and videos you make with credits are yours to use, including for business.

• Use them commercially. Publish, monetise, advertise with them, sell with them and deliver them to clients.
• Keep what you earn. We take no revenue share and ask for no credit line.
• You stay responsible for what you upload, who appears in it and where you publish it.
• A few exceptions. Free images are for non-commercial use only until you unlock them, and you may not resell video generation or use videos to train rival AI models.

02Who owns what

• Your uploads stay yours. We use them only to provide the service to you.
• We claim no ownership of your outputs. As between you and us, any rights that exist in them are yours. We only store and deliver them for you.
• Our model providers do not claim them either. Their terms give the output to the customer or claim no rights in it. The image models are open models under the Apache 2.0 licence, which covers the model files and sets no rules for the images they make.
• Copyright may not cover all of it. In the United States, the Copyright Office does not protect material generated purely by AI, and with today's tools, prompts alone are not enough. Your own creative work in it can be protected: art or footage you supply that still shows in the result, your edits, and how you select and arrange the material. Other countries decide this in their own way.
• Registering a work. If you register it with the US Copyright Office, disclose the AI-generated parts that are more than minimal and claim only your own contribution.
• Outputs are not unique. Someone else can get a similar result, and your rights do not extend to theirs.

03What you may do

With images and videos from paid jobs, you may:

• Publish them on any platform: TikTok, YouTube, Instagram, Facebook, your own site, or on air.
• Join a platform's monetisation programme and keep the proceeds. Each programme decides what qualifies, mostly by originality. YouTube, for example, does not pay for mass-produced or templated videos, and says that disclosing AI use does not affect a video's eligibility to earn.
• Use them in ads, for your own products or for your clients.
• Make them for clients and hand over the files.
• Edit them: cut, combine, colour, add music, voice or text.
• Sell products that use them, such as merchandise, courses, apps or games.

You need no extra licence from us. Using an output costs nothing beyond the credits for the job that made it.

04What we do not do

• We do not claim ownership of your outputs.
• We do not take a share of your revenue or charge royalties. You pay for each job once, in credits.
• We do not require a credit or a "made with Pershot" line, and we add no visible watermark to paid outputs.
• We do not use your uploads or outputs to train models, as our Privacy policy says.
• We do not make your outputs public. They stay in your account unless you share a link.

05What stays your responsibility

• Rights in what you upload. Photos, product shots, logos, music and voices must be yours or licensed to you.
• Real people. Use a person's face or voice only with their permission, and keep the proof. The studio asks you to confirm it when you save a real person in a character profile and before lip sync, and records who confirmed and when. See Real people in our Acceptable use policy.
• Trademarks and characters. Brands, logos and characters you do not own need their owner's permission. Do not suggest that a brand endorses you.
• Each platform's AI label. TikTok, YouTube, Instagram and Facebook ask you to label realistic AI-generated content with their own label setting; Instagram and Facebook ask for it on video and audio, not on still images. If you do not, they can add a label, limit or remove the post, and YouTube can suspend you from its Partner Program. Read each platform's rules: TikTok, YouTube, Instagram, Facebook.
• Ad networks' rules. Ads follow each network's own policy on AI content. Meta, for example, requires a disclosure on social-issue, election and political ads with realistic AI-made people or events, and Google does on election ads.
• The law where you publish. Advertising and consumer law apply to AI-made ads as to any other ad. In the United States, for example, an ad may not present an AI-made person as a real customer giving a testimonial.
• The EU deepfake notice. Since 2 August 2026, EU law requires people who publish deepfakes in their work (realistic AI-made or altered images, audio or video of real people, objects, places or events) to say clearly that the content is AI-made, at the latest when people first see it. This can apply from outside the EU. The metadata we add does not count as that notice. Clearly artistic, satirical or fictional work can carry a lighter notice, for example in the credits.
• Checking the result. Look at every output before you use it. AI can get things wrong, or come close to an existing work.

06Exceptions

• Free images are non-commercial until unlocked. Images from the free image generator carry our mark and a non-commercial licence, which is also written into the file. Do not remove the mark yourself. To use one commercially, unlock it in the studio for the price of the same image, or use it as the first frame of a paid video, which unlocks it at no charge: you then get the clean original under the terms for paid outputs. Or make the image in the studio with credits.
• Video generation itself is not for resale. Our video model provider lets platforms like ours offer video generation only to people who make videos for their own purposes. So you may not resell it, or build our studio or API into another platform or AI content creation tool where other people generate videos.
• No training rival AI models on videos. Our video model provider does not allow its outputs to be used to train or improve AI models that compete with it or its affiliates.
• Commercial use never covers what our Acceptable use policy forbids, such as deceptive depictions of real people.

07AI labels and provenance we add

We mark the images and videos we deliver as AI-generated:

• In the file: JPEG and PNG images carry XMP metadata with the IPTC term for content made by a trained model, the model and the job. MP4 videos carry the same facts in their metadata.
• Next to the file: a provenance record for each output, which you can also fetch with our API.
• On screen: an "AI-generated" label next to downloads in the studio and on share pages.
• On free images only: a visible mark, and the non-commercial licence in the file. An unlocked image's clean original carries the AI label like a paid output.

Paid outputs carry no visible watermark. We do not add C2PA Content Credentials.

Do not remove or alter these labels: our Terms forbid it, and Meta reads this kind of metadata to label AI content on Instagram and Facebook. Metadata is not a disclosure to your audience, though, and editing apps can drop it without telling you. When you post, use the platform's own AI label where its rules ask for one.

08Legal basis

This page explains the Your content and outputs section of our Terms in plain words. If the two ever differ, the Terms apply.

The model providers' own terms also apply to your use; see Third-party models in the Terms.

This page is general information, not legal advice. For a specific project, ask a lawyer in the country where you publish.